Un malo muy bueno.
Some spirits are built around heritage. Gran Malo is built around a moment.
Inspired by the mischievous side we all carry within us, Gran Malo takes Mexico’s tequila tradition and gives it a playful twist. Authentic blue agave tequila meets unmistakably Mexican flavours like spicy tamarind and horchata, creating a category that feels less like a flavoured spirit and more like the soundtrack to a night out. Served ice cold as a shot, Gran Malo is designed to kick-start the evening, spark connection and keep the party moving. It proudly calls itself Un Malo Muy Bueno. A little bad, but in all the right ways.
Behind the attitude is serious momentum. In Mexico, Gran Malo has become one of the country’s fastest-growing tequila liqueurs, while internationally it is rapidly building a loyal following across the United States and Latin America. The brand has already exceeded expectations in California, where it sold more than 68,000 cases in its first six months and achieved one of the highest sales velocities in the flavoured shot category. Launches across Guatemala, Costa Rica and Ecuador have shown similar success, combining strong retail performance with social media buzz and repeat purchases.
Fueling that momentum is one of Latin America’s most influential creators. Brand partner Luisito Comunica, with more than 130 million followers, embodies the same curiosity, humour and irreverence that define Gran Malo. But the brand’s success goes beyond celebrity. It understands its audience, owns a clear drinking occasion, and delivers an experience people genuinely want to share. In a category that often takes itself too seriously, Gran Malo reminds us that sometimes the best spirits are simply the ones that bring people together.
Because not every unforgettable night begins with a cocktail. Some begin with an ice-cold shot.
https://granmalo.com
