
About
About
Russell & Stellar is your global growth partner in the premium spirits industry.
Russell & Stellar is your global growth partner in the premium spirits industry.
Russell & Stellar is your global growth partner in the premium spirits industry.
We act as your external commercial team to support ambitious spirits brand expansion, market entry, and distribution growth worldwide. For local curious distributors we act as a trusted partner seeking standout additions.
We believe in building love brands in spirits. By choosing conviction over volume. Chemistry over convenience. By starting with real work and earning trust along the way. By going deeper with the few, not wider with the many. We choose our partners as carefully as they choose us. And when it makes sense, not just advising, but building alongside them.
We act as your external commercial team to support ambitious spirits brand expansion, market entry, and distribution growth worldwide. For local curious distributors we act as a trusted partner seeking standout additions.
We believe in building love brands in spirits. By choosing conviction over volume. Chemistry over convenience. By starting with real work and earning trust along the way. By going deeper with the few, not wider with the many. We choose our partners as carefully as they choose us. And when it makes sense, not just advising, but building alongside them.
We act as your external commercial team to support ambitious spirits brand expansion, market entry, and distribution growth worldwide. For local curious distributors we act as a trusted partner seeking standout additions.
We believe in building love brands in spirits. By choosing conviction over volume. Chemistry over convenience. By starting with real work and earning trust along the way. By going deeper with the few, not wider with the many. We choose our partners as carefully as they choose us. And when it makes sense, not just advising, but building alongside them.
What we do
What we do
We guide and empower ambitious spirits brands and curious distribution partners on their journey of international discovery and success
We guide and empower ambitious spirits brands and curious distribution partners on their journey of international discovery and success
We guide and empower ambitious spirits brands and curious distribution partners on their journey of international discovery and success
More than a consultancy, we’re a global network of market insiders, seasoned brand builders and growth strategists with deep local roots and a shared passion for discovery.
More than a consultancy, we’re a global network of market insiders, seasoned brand builders and growth strategists with deep local roots and a shared passion for discovery.
More than a consultancy, we’re a global network of market insiders, seasoned brand builders and growth strategists with deep local roots and a shared passion for discovery.


We uncover stories, shape connections,
and build momentum that lasts.
We uncover stories, shape connections, and build momentum that lasts.

We uncover stories, shape connections, and build momentum that lasts.

Services
Services
For ambitious
spirits brands
For ambitious
spirits brands
For ambitious
spirits brands
We take bold spirits on a journey. Crafting smart market strategies, pairing them with the right partners, ensuring a smooth landing, and fueling their growth with sustained momentum.
We take bold spirits on a journey. Crafting smart market strategies, pairing them with the right partners, ensuring a smooth landing, and fueling their growth with sustained momentum.
We take bold spirits on a journey. Crafting smart market strategies, pairing them with the right partners, ensuring a smooth landing, and fueling their growth with sustained momentum.
Brand playbook
Brand playbook
Brand playbook
Your brand, ready for launch.
Your brand, ready for launch.
Your brand, ready for launch.
Market playbook
Market playbook
Market playbook
Your next big market-found and mapped.
Your next big market-found and mapped.
Your next big market-found and mapped.
Distributor / Importer identification & agreement
Distributor / Importer identification & agreement
Distributor / Importer identification & agreement
The right partner makes all the difference-let’s find yours.
The right partner makes all the difference-let’s find yours.
The right partner makes all the difference-let’s find yours.
Launch support
Launch support
Launch support
Launch with impact-drive availability, visibility & activation.
Launch with impact-drive availability, visibility & activation.
Launch with impact-drive availability, visibility & activation.
Growth & expansion support
Growth & expansion support
Growth & expansion support
Your brand is live-now let’s make it stick.
Your brand is live-now let’s make it stick.
Your brand is live-now let’s make it stick.
Services
Services
For growth-minded distributors
For growth-minded distributors
For growth-minded distributors
We help forward-looking distributors spot high-potential international brands, structure win-win partnerships, and launch them with clarity and confidence.
We help forward-looking distributors spot high-potential international brands, structure win-win partnerships, and launch them with clarity and confidence.
We help forward-looking distributors spot high-potential international brands, structure win-win partnerships, and launch them with clarity and confidence.
Portfolio strategy & brand matching
Portfolio strategy & brand matching
Portfolio strategy & brand matching
Spot the gaps-find brands that fit and fuel your portfolio.
Spot the gaps-find brands that fit and fuel your portfolio.
Spot the gaps-find brands that fit and fuel your portfolio.
Brand partner agreement & deal support
Brand partner agreement & deal support
Brand partner agreement & deal support
From shortlist to signature-secure your next standout brand.
From shortlist to signature-secure your next standout brand.
From shortlist to signature-secure your next standout brand.
Brand integration & growth support
Brand integration & growth support
Brand integration & growth support
Smart onboarding. Strong launch. Built to stick.
Smart onboarding. Strong launch. Built to stick.
Smart onboarding. Strong launch. Built to stick.


A proven
track record.
A proven
track record.
A proven
track record.
We bring a global network and over a century of combined experience. From scale-ups to global icons. From tequila to whisky and non‑alc. Our partners have helped build and grow brands across categories, regions, and stages of scale.

Brand stories
Supporting the next generation
Supporting the next generation
Supporting the next generation
Today, at Russell & Stellar, we channel that experience into supporting the next generation of bold brands.
Today, at Russell & Stellar, we channel that experience into supporting the next generation of bold brands.
Today, at Russell & Stellar, we channel that experience into supporting the next generation of bold brands.
Local experts.
Global reach.
Local experts.
Global reach.
Local experts.
Global reach.
Local experts.
Global reach.
Russell & Stellar operates through a trusted network of regional partners. Each one is an experienced industry professional with deep local insight and global ambition.
Russell & Stellar operates through a trusted network of regional partners. Each one is an experienced industry professional with deep local insight and global ambition.
Russell & Stellar operates through a trusted network of regional partners. Each one is an experienced industry professional with deep local insight and global ambition.

Rudy Stol
Rudy Stol
Rudy Stol
Founder & Partner Europe
Founder & Partner Europe
Founder & Partner Europe
Founder & Partner Europe

Tal Nadari
Tal Nadari
Tal Nadari
Co-Founder & Partner USA / Europe
Co-Founder & Partner USA / Europe
Co-Founder & Partner USA / Europe
Co-Founder & Partner USA / Europe

Victor ten Wolde
Victor ten Wolde
Victor ten Wolde
Partner Asia Pacific
Partner Asia Pacific
Partner Asia Pacific
Partner Asia Pacific

Mauricio De Tuya
Mauricio De Tuya
Mauricio De Tuya
Partner LATAM
Partner LATAM
Partner LATAM
Partner LATAM

Marcelo Guillermo Guenther
Marcelo Guillermo Guenther
Marcelo Guillermo Guenther
Partner DACH
Partner DACH
Partner DACH
Partner DACH

Raphaël Grisoni
Raphaël Grisoni
Raphaël Grisoni
Partner Middle-East
Partner Middle-East
Partner Middle-East
Partner Middle-East

Let's talk
growth
Let’s connect. Whether you’re looking to scale your brand or grow your portfolio, we’re here to help you move forward. Strategically, globally, and with confidence.

Let's talk
growth
Let’s connect. Whether you’re looking to scale your brand or grow your portfolio, we’re here to help you move forward. Strategically, globally, and with confidence.

Let's talk growth
Let’s connect. Whether you’re looking to scale your brand or grow your portfolio, we’re here to help you move forward. Strategically, globally, and with confidence.





