Cocktail overlooking the sea alongside tagline โ€˜Uncovering stories. Unlocking markets.โ€™ โ€“ Global spirits growth partner

UNCOVERING
STORIES.
UNLOCKING

MARKETS.

Global Spirits Growth Partner

Cocktail overlooking the sea alongside tagline โ€˜Uncovering stories. Unlocking markets.โ€™ โ€“ Global spirits growth partner

UNCOVERING
STORIES.
UNLOCKING

MARKETS.

Global Spirits Growth Partner

Cocktail overlooking the sea alongside tagline โ€˜Uncovering stories. Unlocking markets.โ€™ โ€“ Global spirits growth partner

UNCOVERING
STORIES.
UNLOCKING

MARKETS.

Global Spirits Growth Partner

Close-up of a martini with olives, symbolizing Russell&Stellarโ€™s sharp, spirited approach to brand expansion for ambitious spirits companies

About

About

Russell & Stellar is your global growth partner in the premium spirits industry. 

Russell & Stellar is your global growth partner in the premium spirits industry. 

Russell & Stellar is your global growth partner in the premium spirits industry. 

Russell & Stellar is your global growth partner in the premium spirits industry. 

We help brands find the right direction and turn it into momentum.


From sharpening positioning and pricing to discovering the right markets, finding best-fit distribution partners and driving growth on the ground, we combine strategic thinking with hands-on market development.


We believe in building love brands. By choosing conviction over volume. Chemistry over convenience. By starting with real work and earning trust along the way. By going deeper with the few, not wider with the many. We choose our partners as carefully as they choose us. And when it makes sense, we do not just advise. We build alongside them.

We help brands find the right direction and turn it into momentum.


From sharpening positioning and pricing to discovering the right markets, finding best-fit distribution partners and driving growth on the ground, we combine strategic thinking with hands-on market development.


We believe in building love brands. By choosing conviction over volume. Chemistry over convenience. By starting with real work and earning trust along the way. By going deeper with the few, not wider with the many. We choose our partners as carefully as they choose us. And when it makes sense, we do not just advise. We build alongside them.

What we do

What we do

We guide and empower ambitious spirits brands and curious distribution partners on their journey of international discovery and success 

We guide and empower ambitious spirits brands and curious distribution partners on their journey of international discovery and success 

We guide and empower ambitious spirits brands and curious distribution partners on their journey of international discovery and success 

More than a consultancy, weโ€™re an international team of spirits industry professionals, brand builders and growth strategists, combining deep local market knowledge with a shared passion for discovery.

More than a consultancy, weโ€™re an international team of spirits industry professionals, brand builders and growth strategists, combining deep local market knowledge with a shared passion for discovery.

More than a consultancy, weโ€™re an international team of spirits industry professionals, brand builders and growth strategists, combining deep local market knowledge with a shared passion for discovery.

Sailboats on open water, reflecting Russell&Stellarโ€™s guidance in global spirits growth
Stylish summer poolside scene reflecting Russell&Stellarโ€™s vibrant approach to global spirits growth and brand storytelling

WE DON'T
JUST UNLOCK
MARKETS

We uncover stories, shape connections,
and build momentum that lasts. 

We uncover stories, shape connections, and build momentum that lasts. 

Stylish summer poolside scene reflecting Russell&Stellarโ€™s vibrant approach to global spirits growth and brand storytelling

WE DON'T
JUST UNLOCK
MARKETS

We uncover stories, shape connections, and build momentum that lasts. 

Close-up of a martini with olives, symbolizing Russell&Stellarโ€™s sharp, spirited approach to brand expansion for ambitious spirits companies

Services

Services

For ambitious
spirits brands 

For ambitious
spirits brands 

For ambitious
spirits brands 

We take bold spirits brands from ambition to action. From defining the right market strategy and finding best-fit distribution partners to launching with impact and building sustainable international growth.

We take bold spirits brands from ambition to action. From defining the right market strategy and finding best-fit distribution partners to launching with impact and building sustainable international growth.

We take bold spirits brands from ambition to action. From defining the right market strategy and finding best-fit distribution partners to launching with impact and building sustainable international growth.

Brand playbook

Brand playbook

Brand playbook

Your brand, ready for launch.

Your brand, ready for launch.

Your brand, ready for launch.

Market playbook

Market playbook

Market playbook

Your next big market-found and mapped.

Your next big market-found and mapped.

Your next big market-found and mapped.

Distributor / Importer identification & agreement

Distributor / Importer identification & agreement

Distributor / Importer identification & agreement

The right partner makes all the difference-letโ€™s find yours.

The right partner makes all the difference-letโ€™s find yours.

The right partner makes all the difference-letโ€™s find yours.

Launch support

Launch support

Launch support

Launch with impact-drive availability, visibility & activation.

Launch with impact-drive availability, visibility & activation.

Launch with impact-drive availability, visibility & activation.

Growth & expansion support

Growth & expansion support

Growth & expansion support

Your brand is live-now letโ€™s make it stick.

Your brand is live-now letโ€™s make it stick.

Your brand is live-now letโ€™s make it stick.

Services

Services

For growth-minded distributors

For growth-minded distributors

For growth-minded distributors

We help forward-looking distributors spot high-potential international brands, structure win-win partnerships, and launch them with clarity and confidence. 

We help forward-looking distributors spot high-potential international brands, structure win-win partnerships, and launch them with clarity and confidence. 

We help forward-looking distributors spot high-potential international brands, structure win-win partnerships, and launch them with clarity and confidence. 

Portfolio strategy & brand matching

Portfolio strategy & brand matching

Portfolio strategy & brand matching

Spot the gaps-find brands that fit and fuel your portfolio.

Spot the gaps-find brands that fit and fuel your portfolio.

Spot the gaps-find brands that fit and fuel your portfolio.

Brand partner agreement & deal support

Brand partner agreement & deal support

Brand partner agreement & deal support

From shortlist to signature-secure your next standout brand.

From shortlist to signature-secure your next standout brand.

From shortlist to signature-secure your next standout brand.

Brand integration & growth support

Brand integration & growth support

Brand integration & growth support

Smart onboarding. Strong launch. Built to stick.

Smart onboarding. Strong launch. Built to stick.

Smart onboarding. Strong launch. Built to stick.

Curated cocktails symbolizing Russell&Stellarโ€™s role in uncovering standout spirits for growth-driven distributors
Crystal-clear water reflecting the journey of spirits brandsโ€”Russell&Stellar helps turn authentic stories into global success

FROM
SCALE-UPS
TO GLOBAL
ICONS 

A proven
track record.

A proven
track record.

A proven
track record.

Over a century of combined experience. From ambitious scale-ups to global icons, our team has shaped brands, opened markets and driven growth across the international spirits industry.

Russell&Stellar serving global spirits success through local expertise and storytelling

Brand stories

Supporting the next generation

Supporting the next generation

Supporting the next generation

Today, we put that experience to work for the next generation of bold brands. Each with its own story, character and ambition to make a mark.

Today, we put that experience to work for the next generation of bold brands. Each with its own story, character and ambition to make a mark.

Today, we put that experience to work for the next generation of bold brands. Each with its own story, character and ambition to make a mark.

Local experts.
Global reach. 

Local experts.
Global reach. 

Local experts.
Global reach. 

Local experts.
Global reach. 

Russell & Stellar combines international spirits industry experience with local market expertise and established distributor relationships across Europe, the Americas, the Middle East, Africa and Asia-Pacific.

Russell & Stellar combines international spirits industry experience with local market expertise and established distributor relationships across Europe, the Americas, the Middle East, Africa and Asia-Pacific.

Russell & Stellar combines international spirits industry experience with local market expertise and established distributor relationships across Europe, the Americas, the Middle East, Africa and Asia-Pacific.

Map of the world with Russel & Stellar partner locations

Let's talk
growth

Letโ€™s connect. Whether youโ€™re looking to scale your brand or grow your portfolio, weโ€™re here to help you move forward. Strategically, globally, and with confidence.

Letโ€™s talkโ€”discovery starts with a conversation. Russell&Stellar connects curious minds across borders.

Let's talk
growth

Letโ€™s connect. Whether youโ€™re looking to scale your brand or grow your portfolio, weโ€™re here to help you move forward. Strategically, globally, and with confidence.

Letโ€™s talkโ€”discovery starts with a conversation. Russell&Stellar connects curious minds across borders.

Let's talk growth

Letโ€™s connect. Whether youโ€™re looking to scale your brand or grow your portfolio, weโ€™re here to help you move forward. Strategically, globally, and with confidence.

Letโ€™s talkโ€”discovery starts with a conversation. Russell&Stellar connects curious minds across borders.