Starting as a cocktail shaker himself, he was the partner at the Fabulous Shaker Boys, a leading cocktail agency serving high end cocktail experiences while also advising spirit brands on their go to market strategy.
At Lucas Bols, he founded and built Lucas Bols USA, creating a nationwide network of 67 distributors and driving growth in the highly competitive US market. He later took on management team responsibility for commercial efforts across Europe and South America. In this role, he revitalized key markets, secured agreements with major distributors, activated brands with leading on- and off-premise customers, and successfully adapted global brand strategies to local market needs.
In addition, he led the integration of the Passoã brand in a joint venture with Rémy Cointreau, where he reversed declining sales, expanded distribution to over 50 markets, and rejuvenated the brand through brand optimization and sharp go-to-market execution.
As founder of EXTENSION Growth Advisory, Tal now supports brands with market entry and commercial execution, while with Pollinated Energy, he connects spirit brands with innovative marketing concepts.
Recognized for combining entrepreneurial drive with structured, cross-functional leadership, he excels at building go-to-market strategies, managing distributor partnerships, and delivering sustainable growth.
Region: USA & Europe
Expertise: Commercial Strategy, Distributor Partnerships, Market Development
Starting as a cocktail shaker himself, he was the partner at the Fabulous Shaker Boys, a leading cocktail agency serving high end cocktail experiences while also advising spirit brands on their go to market strategy.
At Lucas Bols, he founded and built Lucas Bols USA, creating a nationwide network of 67 distributors and driving growth in the highly competitive US market. He later took on management team responsibility for commercial efforts across Europe and South America. In this role, he revitalized key markets, secured agreements with major distributors, activated brands with leading on- and off-premise customers, and successfully adapted global brand strategies to local market needs.
In addition, he led the integration of the Passoã brand in a joint venture with Rémy Cointreau, where he reversed declining sales, expanded distribution to over 50 markets, and rejuvenated the brand through brand optimization and sharp go-to-market execution.
As founder of EXTENSION Growth Advisory, Tal now supports brands with market entry and commercial execution, while with Pollinated Energy, he connects spirit brands with innovative marketing concepts.
Recognized for combining entrepreneurial drive with structured, cross-functional leadership, he excels at building go-to-market strategies, managing distributor partnerships, and delivering sustainable growth.
Region: USA & Europe
Expertise: Commercial Strategy, Distributor Partnerships, Market Development
Starting as a cocktail shaker himself, he was the partner at the Fabulous Shaker Boys, a leading cocktail agency serving high end cocktail experiences while also advising spirit brands on their go to market strategy.
At Lucas Bols, he founded and built Lucas Bols USA, creating a nationwide network of 67 distributors and driving growth in the highly competitive US market. He later took on management team responsibility for commercial efforts across Europe and South America. In this role, he revitalized key markets, secured agreements with major distributors, activated brands with leading on- and off-premise customers, and successfully adapted global brand strategies to local market needs.
In addition, he led the integration of the Passoã brand in a joint venture with Rémy Cointreau, where he reversed declining sales, expanded distribution to over 50 markets, and rejuvenated the brand through brand optimization and sharp go-to-market execution.
As founder of EXTENSION Growth Advisory, Tal now supports brands with market entry and commercial execution, while with Pollinated Energy, he connects spirit brands with innovative marketing concepts.
Recognized for combining entrepreneurial drive with structured, cross-functional leadership, he excels at building go-to-market strategies, managing distributor partnerships, and delivering sustainable growth.
Region: USA & Europe
Expertise: Commercial Strategy, Distributor Partnerships, Market Development
