At Russell & Stellar, we believe that growth begins with discovery. Of new markets, fresh opportunities, untapped partnerships, and bold potential.

Our work is driven by the conviction that the world is full of rich, yet-to-be-written stories and that exceptional spirits brands deserve a stage beyond their borders.

We help bold spirits brands find the right direction and turn it into momentum. From positioning, pricing and market prioritisation to finding best fit distribution partners, entering new markets and building sustainable growth. We combine strategic clarity with commercial execution.

Our partners have held senior roles at both brand owners and distributors, with experience across Diageo, Campari, Rémy-Cointreau and Pernod Ricard, and brands including Hendrick’s Gin, Absolut, Jägermeister, The Macallan, Campari, Maker’s Mark and Licor 43. That mix of perspectives gives us a deep understanding of what it takes to build brands across markets, categories and stages of scale.

Our experience is backed by global market intelligence across 80+ spirits markets, our proprietary tools and distributor database, and a trusted international network built over decades in the industry.

But ultimately, we believe in going deeper with the few, not wider with the many. In conviction over volume. Chemistry over convenience. And in building relationships through real work.

More than advising from the sidelines, we build with the brands we believe in. but building alongside them.