Brand stories

Brand stories

JAMES GIN

JAMES GIN

James Gin doesn’t just show up. It stands out. And it sells.

James Gin doesn’t just show up. It stands out. And it sells.

James Gin doesn’t just
show up. It stands
out. And it sells.

Most gins try to impress with “botanicals”, “flavour profiles”, and other tasting note twaddle. James Gin does something different: it makes people feel something. Unexpected, sharp-witted, and never afraid to poke fun at category clichés, James Gin brings levity, logic, and a fiercely loyal fanbase to the world of spirits.

Most gins try to impress with “botanicals”, “flavour profiles”, and other tasting note twaddle. James Gin does something different: it makes people feel something. Unexpected, sharp-witted, and never afraid to poke fun at category clichés, James Gin brings levity, logic, and a fiercely loyal fanbase to the world of spirits.

Created by James May - yes, of Top Gear, The Grand Tour, and Oh Cook! - the brand blends dry British humour with a serious commitment to quality. Flagship expressions such as Asian Parsnip, London Drizzle and American Mustard are as clever as they are curious. They raise eyebrows. They spark conversation. And they taste remarkably good.

Now, we hear you thinking: not another gin. And we understand. The category is not booming in every market, and most distributors already carry one or several. But this is not just about gin. It is about turning powerful awareness into pull, and online traction into real-world momentum.

Created by James May - yes, of Top Gear, The Grand Tour, and Oh Cook! - the brand blends dry British humour with a serious commitment to quality. Flagship expressions such as Asian Parsnip, London Drizzle and American Mustard are as clever as they are curious. They raise eyebrows. They spark conversation. And they taste remarkably good.

Now, we hear you thinking: not another gin. And we understand. The category is not booming in every market, and most distributors already carry one or several. But this is not just about gin. It is about turning powerful awareness into pull, and online traction into real-world momentum.

With over 1.5 million followers and more than 12 million organic views per month, James Gin is one of the most followed and engaged gin brands globally. Outperforming long-established names such as Hendrick’s, Bombay Sapphire and Tanqueray in digital reach. James Gin does not whisper on the shelf. It commands attention. And where it lands with focus, it moves.

https://www.jamesgin.com

With over 1.5 million followers and more than 12 million organic views per month, James Gin is one of the most followed and engaged gin brands globally. Outperforming long-established names such as Hendrick’s, Bombay Sapphire and Tanqueray in digital reach. James Gin does not whisper on the shelf. It commands attention. And where it lands with focus, it moves.

https://www.jamesgin.com

Let's talk
growth

Let’s connect. Whether you’re looking to scale your brand or grow your portfolio, we’re here to help you move forward. Strategically, globally, and with confidence.

Let’s talk—discovery starts with a conversation. Russell&Stellar connects curious minds across borders.

Let's talk
growth

Let’s connect. Whether you’re looking to scale your brand or grow your portfolio, we’re here to help you move forward. Strategically, globally, and with confidence.

Let’s talk—discovery starts with a conversation. Russell&Stellar connects curious minds across borders.

Let's talk growth

Let’s connect. Whether you’re looking to scale your brand or grow your portfolio, we’re here to help you move forward. Strategically, globally, and with confidence.

Let’s talk—discovery starts with a conversation. Russell&Stellar connects curious minds across borders.