Having held senior and chief commercial roles at Grupo Modelo (Corona Extra), Thomas Henry, and O’Donnell Moonshine, Marcelo has led the implementation and growth of premium and emerging brands through integrated go-to-market strategies. His work spans traditional distribution partnerships, modern retail, and Direct-to-Consumer (D2C) initiatives, ensuring consistent brand presence and commercial success across markets.

Marcelo specializes in designing route-to-market structures, optimizing sales processes, and aligning brand development with local and international market dynamics.

Driven by curiosity, creativity, and an entrepreneurial mindset, he bridges strategy and execution, helping brands build sustainable growth across the DACH region and beyond.