Launch with impact. Drive availability, visibility & activation

Goal

We help you turn ambition into activation, by crafting a launch plan that builds presence, generates buzz, and drives initial sales momentum.

What we deliver

A strategic launch playbook that outlines your first 90 days in market, including:


•Launch plan & priorities

Key markets, channels, and trade segments to prioritize

Launch timeline with activation phases and KPIs


•Distributor onboarding guide

Topline training points, brand story, pricing strategy, and key messages


•Trade seeding strategy

Recommended target accounts and approach for early wins

Seeding goals and suggested incentives

Deliverables

A clear, actionablemarket launch plandesigned to maximize initial visibility, listings, and trade engagement.

Let's launch your brand with clarity, focus, and trade impact.

Curated cocktails symbolizing Russell&Stellar’s role in uncovering standout spirits for growth-driven distributors
Curated cocktails symbolizing Russell&Stellar’s role in uncovering standout spirits for growth-driven distributors
Curated cocktails symbolizing Russell&Stellar’s role in uncovering standout spirits for growth-driven distributors
Curated cocktails symbolizing Russell&Stellar’s role in uncovering standout spirits for growth-driven distributors

Let's talk
growth

Let’s connect. Whether you’re looking to scale your brand or grow your portfolio, we’re here to help you move forward. Strategically, globally, and with confidence.

Let’s talk—discovery starts with a conversation. Russell&Stellar connects curious minds across borders.

Let's talk growth

Let’s connect. Whether you’re looking to scale your brand or grow your portfolio, we’re here to help you move forward. Strategically, globally, and with confidence.

Let’s talk—discovery starts with a conversation. Russell&Stellar connects curious minds across borders.

Let's talk
growth

Let’s connect. Whether you’re looking to scale your brand or grow your portfolio, we’re here to help you move forward. Strategically, globally, and with confidence.

Let’s talk—discovery starts with a conversation. Russell&Stellar connects curious minds across borders.